The animal classifications of Money Personality are the brainchild of Matt Linnert but the science behind defining each type has been tested and refined over thousands of years.

Each of us learns in a different way, responds to information presented in a different way and has an individual preference for how to go about creating wealth.

Money Personality is an educational initiative of innergi. innergi provides financial engagement and education solutions, including a full financial knowledge centre.

PO Box 247, Warners Bay NSW Australia

(612) 4948 4502

Matt Linnert holds an Education degree, majoring in Mathematics, a Diploma of Financial Planning, and is an accredited MBTI practitioner. Matt is a sought after consultant, presenter and writer. Most recently he has presented at conferences for Securitor, AXA, Zurich, FEAL, and CMSF and has been quoted and/or published in The Australian, The Australian Superannuation Funds Assoc magazine, Human Capital and HR Daily. Matt is the founding director of Linnerts, co-founder of and
Matt can be contacted at

Robert has a Bachelor of Commerce, a Diploma of Financial Planning and is a member of the FPA and ASFA. Robert has been in the financial services industry for over 18 years. He has worked in senior roles and built and sold his own successful financial planning practice.
Robert was the lecturer for Financial Planning at the Newcastle Graduate School of Management and has presented at conventions and FPA forums. Robert has featured in Asset Magazine, Financial Standard, Money Management and writes for Professional Planner magazine. Rob can be contacted at