The animal classifications of Money Personality are the brainchild of Matt Linnert but the science behind defining each type has been tested and refined over thousands of years.

Each of us learns in a different way, responds to information presented in a different way and has an individual preference for how to go about creating wealth.

Money Personality is an educational initiative of innergi. innergi provides financial engagement and education solutions, including a full financial knowledge centre.

It actually calmed my life and gave me real perspective. I now understand myself and this has made it clear as to why I do the things that I do. Almost scary!
  • Know yourself
  • Understand others
  • Better communication
  • Uncover your strengths
  • Stronger relationships
  • Less stress
  • Greater awareness
  • Empowering
  • Memorable 
  • Lasting ĎAh-Haí moment

Money Personality provides you and your family with an innovative, insightful and memorable way to understand your wealth creation preferences.

Money Personality will reveal how you relate to money and finance, and how very different people can work together. Our money personalities underlie virtually all decisions we make regarding money, career, business and investment, and perhaps more importantly, how we feel about it.

Interestingly, all personality types can do well with money, so long as they understand their strengths and weaknesses. When it comes to money, what animal are you?


Professional advisers can really 'know their client'. Money Personality is robust resource that helps you work with your client's natural preferences.

Money Personality provides employees with an innovative, insightful and memorable way to understand how they relate to money and how different Ďanimalsí can work together.
Knowing your memberís animal can assist the fund with the fundís communications and engagement strategy. It is also fresh, fun and engaging for members.
Business and Personal Coaches can find out quickly and easily what your clientís deeper motivators are, while providing a tangible and memorable benefit.